Ethical approaches to be followed in research

Ethical approaches to be followed in research

The research was undertaken in a manner which ensures that participants are able to be confident that their privacy and confidentiality will be properly protected. Saunders et al., (2019) identify participants’ rights as being:

• Not to participate.
• Not to be harassed or offered inducements beyond the scope of participation.
• To be contacted at reasonable times.
• To determine, within reason, when they will participate in the Data Collection process.
• To expect the researcher to abide by the extent of consent given.
• Not to be subject to any attempt to prolong the duration of an interview.
• Not to answer any question, or set of questions.
• Not to be subjected to questions that create stress or discomfort.
• To expect agreed anonymity and confidentiality to be observed strictly both in relation to discussions and during the reporting of data.

Saunders, M.N.K., Thornhill, A. & Lewis, P. (2019). Research Methods for Business Students. 8th Ed. [Online]. Pearson. Available from: https://www.amazon.in/Research-Methods-Business-Students-Thornhill/dp/1292208783/ref=dp_ob_title_bk.